Our task was to re-brand the Spa section for Equinox
with the given wireframe of their website.
Instructor: Keith Byrne and Gene Perelson
Art Direction and Design: Yumin Kwon
wireframe
logo
art direction
This direction plays with biomorphic elements and explores abstract and fluid lines. The photographs emphasize the complexity of the organic curves which resembles the brand's sophisticated idea and philosophy. Along with the visual elements, the typography used in this direction is elegant yet bold enough to create a distinct structure and hierarchy on the screen.
moodboard
color
type
Photographs
Web
mobile
